In order to thrive as a business in today’s world, a website and social media presence are necessary. The website is useful in finding customers through search engines like Google, Yandex, Duckduckgo etc. When users search for what you’re selling, search engines send their users your way. After they visit your website, you have a visitor but not a customer. You still have to persuade them to buy whatever you’re selling – that is where blogs and SEO articles come into play. That’s where a content writer comes into play.
For a successful blog, you not only need grammatically sound sentences but also interesting and engaging content. As an experienced content writer, here are my tips for writing good blog content to make it more engaging:
Tip #1. Make it clear
I think this is the most obvious tip of all. Whatever you want to say must be clear to the reader. Keep your sentences short and simple. Keep your words relatively modest so everyone will be able to understand. You don’t need to say it like you’re talking to a child. But you shouldn’t also make your sentences unnecessarily complicated and long.
Tip #2. Imagine you’re talking to someone
The blog content you write is meant to be read by a real person. Although we tend to deliberately include certain keywords for making sure Google’s soulless algorithms know that our post is relevant, the decision to decide who goes first on the search results page will still depend on a real person.
If they don’t find your post interesting, they will leave and you fall behind in the search results. The easiest way to write good blog content is to write as if you’re talking to someone. I would give the same advice to anyone who wants to write good speeches. Because, even essays are – to put it rather simply – monologues.
Tip #3. Paint a word picture
It’s the same advice I give writers for writing better stories as well. Unless you’re giving particular information, try to say it in a way that people will be able to imagine and understand. The news media describes new diseases as if the world is going to end – like its a modern plague. But that’s rarely true. You don’t need to scare them into buying your product instead you describe it in a way that keeps them wondering what could happen. Just imagine what could happen if you followed all of my tips.
Tip #4. Always add images
Although this is an article about writing good blog content, it would be incomplete without this tip just as a blog post would be lonely without images. Images are worth a thousand words. In fact, images can even express what words can’t.
There is not one word written on the image above but we know exactly what this meme-maker meant. But the image-usage must be limited since images make a page fat thereby slowing down its loading speed.
Although most people these days have a good high-speed internet connection or at least a 4G internet connection, you still need to keep them to a minimum. But more importantly, the images you add to articles need to contribute something to the content that you can’t describe in words. It’s never a bad idea to add helpful infographics to your post.
Pro-tip: If you want to find good, high quality and a huge variety of pictures, try Yandex search engine instead of Google. Due to popular SEO practices, Google’s image search has become useless.
Tips #5. Structure your blog’s content properly
Think of it as a presentation. Go through the topic in the most articulated way possible. The order of revealing information should be natural with a clear beginning and ending. As you already know your demographics, you’re already aware of what they know and don’t know. For example, I am writing this article for those who are looking for tips to write better blog content as opposed to those who are looking for SEO tips. So, that helps me stick to a particular topic rather than write about everything while saying nothing. Knowing the topic and the targeted demographics play a major role in writing better articles. Just knowing it is enough if you’re imaging right. Unless you’re telling a story or making a certain point, keep your structure linear since it is easier to understand.
Tips #6. Make it look good
Use subheadings, italics, and bold sentences to enhance your words visually by separating and highlighting certain sentences or phrases. However, I use block-quotes to exclusively quote something someone said. You can also tables, bullet points and numbered points where you find them necessary.
Reasons to most-definitely use proper HTML tags for formatting:
- They are particularly helpful when you have a lot of information to give.
- Tables are even more useful when you’re helping them choose something and you need to make comparisons.
- Since a lot of websites use WordPress to manage their blogs, you don’t need to know how to use HTML codes as you can alternatively use visual tools.
Tips #7. Keep your links interesting
Many people treat adding links to their posts as a necessary thing to do rather than to keep it interesting or helpful. They either link their articles to particularly targeted keywords or use it exclusively for internal linking like Wikipedia.
Websites like Wikipedia exclusively use links for internal linking which is something I dislike. Besides, unlike wiki, you’re writing a blog with an intention to linking to the product that you’re selling. So, you want the readers to click your link, which means you need to make your hyperlinks a little interesting.
Be creative with hyperlinks. I’d like to add interesting YouTube video clips and sources as links. So, when they click it, they’d find something informative or interesting, or perhaps, funny. At the same time, they will develop trust in the links you provide.
Follow these simple tips for writing better blog content and improve your writing drastically. In no time, you will grow your blog and your audience too.