In this article, you can get some SEO basics information about what SEO is, how Google Search Engine Algorithm works, and when your website SEO ranking rises or falls.
Basic Useful Concepts For SEO Beginners.
Concept 1: What is SEO?
SEO means Search Engine Optimization. We do SEO for a website or a webpage for increasing quality and quantity of website traffic for increasing website ranking in SERP(Search Engine Result Page).
SEO is organic. We need not pay anyone for Showing a website on the first page of Google. Increasing the ranking takes time and requires passions.
Nowadays a lot of people are using Google. A few people are using Bing and Yahoo. All over the world most of the people are using Google on the Internet or Browser.
SEO Basics SEO Techniques and Strategies
SEO is a technique and strategy for the design and development of unique traffic from Google to a targeted webpage. In Digital Marketing SEO is to understand how search engine algorithm works, and which keyword customers are searching for on Google for reaching your website.
SEO VS SEM
SEO(Search Engine Optimization) is a subset of SEM(Search Engine Marketing). Search Engine Optimization is also referred to as SEO copyrighting, because most of the techniques that are used to promote a website or webpage in Google, and also to deal with content as text, images, and videos.
If you’re planning to do some basic research on SEO, it is essential that you understand how Google works.
Concept 2: How does Google Work?
Google performs several activities in order to show results on the Search Engine Result Page (SERP).
Crawling – The crawling is a process of fetching all the web pages linked to a website. This task is performed by the software called Crawler or Spider, or Googlebot.
Indexing -The indexing is a process of creating the index for web pages and that web pages are stored in a database or server. If anyone searches by a question on Google. Google crawls all webpages from the storage and provide the best and most relevant answer for searched the query.
Processing – When a user searches for something a search engine tries to find the best match on the Indexed pages of the database.
Calculating Relevancy – Google calculates the relevance of all the indexed pages that contain the search string
Retrieving Results – Retrieving is the final step in search engine activities for the best and unique.
Every month search engine updates dozens of times their relevancy algorithm. If you’re seeing any up and down your website rankings, it is due to an algorithmic shift or something else beyond your control.
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